#AD3398#AD3398

#AD3398 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.9% C 0.192 H 335.7°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD3398
RGB	rgb(173, 51, 152)
HSL	hsl(310, 54%, 44%)
HSV	hsv(310, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 12.1%, 32.2%)
CIE-LAB	lab(43.54, 59.77, -28.98)
CIE-LCH	lch(43.54, 66.43, 334.14°)
OKLab	oklab(53.85% 0.1748 -0.079)
OKLCH	oklch(53.85% 0.192 335.7)
XYZ	xyz(24.0852, 13.5210, 31.0410)
Luminance	0.1352 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3398 #33AD48

analogous

#8533AD #AD3398 #AD335B

triadic

#AD3398 #98AD33 #3398AD

tetradic

#AD3398 #AD8533 #33AD48 #335BAD

square

#AD3398 #AD8533 #33AD48 #335BAD

split-complementary

#AD3398 #5BAD33 #33AD85

monochromatic

#4E1745 #7E256E #AD3398 #CC51B7 #DA81CA

Accessibility & contrast

On white

5.67

#AD3398 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD3398 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3398

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3398	#FFFFFF	#000000	##FFFFFF
##AD3398	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345B9B

Deuteranopia (green-blind)

#5D6D95

Tritanopia (blue-blind)

#B63B61

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3398;
/* rgb */ color: rgb(173, 51, 152);
/* oklch */ color: oklch(53.9% 0.192 335.7);

Tailwind

colors: {
  custom: {
    50: '#c976b6',
    500: '#ad3398',
    950: '#000000',
  },
}

SCSS

$custom: #ad3398;
$custom-light: #c976b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3398",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 152
  },
  "hsl": {
    "h": 310.328,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53853,
    "c": 0.1918,
    "h": 335.7
  },
  "luminance": 0.13519
}

Semantic roles & 50–950 ramp

primary

#AD3398

secondary

#79C386

accent

#DE634A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3398

Body copy rendered with the generated semantic roles for this colour.

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