#AD3397#AD3397

#AD3397 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.191 H 336.1°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD3397
RGB	rgb(173, 51, 151)
HSL	hsl(311, 54%, 44%)
HSV	hsv(311, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 12.7%, 32.2%)
CIE-LAB	lab(43.49, 59.62, -28.45)
CIE-LCH	lch(43.49, 66.06, 334.49°)
OKLab	oklab(53.8% 0.1747 -0.0775)
OKLCH	oklch(53.8% 0.191 336.1)
XYZ	xyz(24.0037, 13.4884, 30.6115)
Luminance	0.1349 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3397 #33AD49

analogous

#8633AD #AD3397 #AD335A

triadic

#AD3397 #97AD33 #3397AD

tetradic

#AD3397 #AD8633 #33AD49 #335AAD

square

#AD3397 #AD8633 #33AD49 #335AAD

split-complementary

#AD3397 #5AAD33 #33AD86

monochromatic

#4E1744 #7E256E #AD3397 #CC51B6 #DA81CA

Accessibility & contrast

On white

5.68

#AD3397 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD3397 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3397

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3397	#FFFFFF	#000000	##FFFFFF
##AD3397	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#355B9A

Deuteranopia (green-blind)

#5E6D94

Tritanopia (blue-blind)

#B63B61

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3397;
/* rgb */ color: rgb(173, 51, 151);
/* oklch */ color: oklch(53.8% 0.191 336.1);

Tailwind

colors: {
  custom: {
    50: '#c976b6',
    500: '#ad3397',
    950: '#000000',
  },
}

SCSS

$custom: #ad3397;
$custom-light: #c976b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3397",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 151
  },
  "hsl": {
    "h": 310.82,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53803,
    "c": 0.19108,
    "h": 336.1
  },
  "luminance": 0.13486
}

Semantic roles & 50–950 ramp

primary

#AD3397

secondary

#79C386

accent

#DE654A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3397

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →