#AD3396#AD3396

#AD3396 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.190 H 336.5°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD3396
RGB	rgb(173, 51, 150)
HSL	hsl(311, 54%, 44%)
HSV	hsv(311, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 13.3%, 32.2%)
CIE-LAB	lab(43.44, 59.47, -27.92)
CIE-LCH	lch(43.44, 65.70, 334.85°)
OKLab	oklab(53.75% 0.1746 -0.076)
OKLCH	oklch(53.75% 0.19 336.5)
XYZ	xyz(23.9228, 13.4560, 30.1856)
Luminance	0.1345 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3396 #33AD4A

analogous

#8733AD #AD3396 #AD3359

triadic

#AD3396 #96AD33 #3396AD

tetradic

#AD3396 #AD8733 #33AD4A #3359AD

square

#AD3396 #AD8733 #33AD4A #3359AD

split-complementary

#AD3396 #59AD33 #33AD87

monochromatic

#4E1744 #7E256D #AD3396 #CC51B5 #DA81C9

Accessibility & contrast

On white

5.69

#AD3396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD3396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3396

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3396	#FFFFFF	#000000	##FFFFFF
##AD3396	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#355B99

Deuteranopia (green-blind)

#5E6D93

Tritanopia (blue-blind)

#B63B60

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3396;
/* rgb */ color: rgb(173, 51, 150);
/* oklch */ color: oklch(53.8% 0.190 336.5);

Tailwind

colors: {
  custom: {
    50: '#c975b5',
    500: '#ad3396',
    950: '#000000',
  },
}

SCSS

$custom: #ad3396;
$custom-light: #c975b5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3396",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 150
  },
  "hsl": {
    "h": 311.311,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53753,
    "c": 0.19037,
    "h": 336.5
  },
  "luminance": 0.13454
}

Semantic roles & 50–950 ramp

primary

#AD3396

secondary

#79C387

accent

#DE664A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →