#AD3395#AD3395

#AD3395 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.7% C 0.190 H 336.9°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD3395
RGB	rgb(173, 51, 149)
HSL	hsl(312, 54%, 44%)
HSV	hsv(312, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 13.9%, 32.2%)
CIE-LAB	lab(43.40, 59.32, -27.39)
CIE-LCH	lch(43.40, 65.34, 335.21°)
OKLab	oklab(53.7% 0.1744 -0.0745)
OKLCH	oklch(53.7% 0.19 336.9)
XYZ	xyz(23.8426, 13.4240, 29.7633)
Luminance	0.1342 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3395 #33AD4B

analogous

#8833AD #AD3395 #AD3358

triadic

#AD3395 #95AD33 #3395AD

tetradic

#AD3395 #AD8833 #33AD4B #3358AD

square

#AD3395 #AD8833 #33AD4B #3358AD

split-complementary

#AD3395 #58AD33 #33AD88

monochromatic

#4E1744 #7E256C #AD3395 #CC51B4 #DA81C8

Accessibility & contrast

On white

5.70

#AD3395 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD3395 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3395

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3395	#FFFFFF	#000000	##FFFFFF
##AD3395	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365B98

Deuteranopia (green-blind)

#5F6D92

Tritanopia (blue-blind)

#B63A60

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3395;
/* rgb */ color: rgb(173, 51, 149);
/* oklch */ color: oklch(53.7% 0.190 336.9);

Tailwind

colors: {
  custom: {
    50: '#c975b4',
    500: '#ad3395',
    950: '#000000',
  },
}

SCSS

$custom: #ad3395;
$custom-light: #c975b4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3395",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 149
  },
  "hsl": {
    "h": 311.803,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53703,
    "c": 0.18966,
    "h": 336.9
  },
  "luminance": 0.13422
}

Semantic roles & 50–950 ramp

primary

#AD3395

secondary

#79C387

accent

#DE674A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3395

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →