#AD3394#AD3394

#AD3394 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.7% C 0.189 H 337.3°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD3394
RGB	rgb(173, 51, 148)
HSL	hsl(312, 54%, 44%)
HSV	hsv(312, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 14.5%, 32.2%)
CIE-LAB	lab(43.35, 59.17, -26.86)
CIE-LCH	lch(43.35, 64.99, 335.58°)
OKLab	oklab(53.65% 0.1743 -0.0729)
OKLCH	oklch(53.65% 0.189 337.3)
XYZ	xyz(23.7631, 13.3922, 29.3447)
Luminance	0.1339 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3394 #33AD4C

analogous

#8933AD #AD3394 #AD3357

triadic

#AD3394 #94AD33 #3394AD

tetradic

#AD3394 #AD8933 #33AD4C #3357AD

square

#AD3394 #AD8933 #33AD4C #3357AD

split-complementary

#AD3394 #57AD33 #33AD89

monochromatic

#4E1743 #7E256C #AD3394 #CC51B3 #DA81C7

Accessibility & contrast

On white

5.71

#AD3394 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD3394 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3394

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3394	#FFFFFF	#000000	##FFFFFF
##AD3394	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375A97

Deuteranopia (green-blind)

#5F6D91

Tritanopia (blue-blind)

#B63A5F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3394;
/* rgb */ color: rgb(173, 51, 148);
/* oklch */ color: oklch(53.7% 0.189 337.3);

Tailwind

colors: {
  custom: {
    50: '#c975b3',
    500: '#ad3394',
    950: '#000000',
  },
}

SCSS

$custom: #ad3394;
$custom-light: #c975b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3394",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 148
  },
  "hsl": {
    "h": 312.295,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53654,
    "c": 0.18895,
    "h": 337.3
  },
  "luminance": 0.1339
}

Semantic roles & 50–950 ramp

primary

#AD3394

secondary

#79C388

accent

#DE684A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →