#AD3394#AD3394

#AD3394 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.7% C 0.189 H 337.3°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX#AD3394
RGBrgb(173, 51, 148)
HSLhsl(312, 54%, 44%)
HSVhsv(312, 71%, 68%)
CMYKcmyk(0%, 70.5%, 14.5%, 32.2%)
CIE-LABlab(43.35, 59.17, -26.86)
CIE-LCHlch(43.35, 64.99, 335.58°)
OKLaboklab(53.65% 0.1743 -0.0729)
OKLCHoklch(53.65% 0.189 337.3)
XYZxyz(23.7631, 13.3922, 29.3447)
Luminance0.1339 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3394 #33AD4C
analogous
#8933AD #AD3394 #AD3357
triadic
#AD3394 #94AD33 #3394AD
tetradic
#AD3394 #AD8933 #33AD4C #3357AD
square
#AD3394 #AD8933 #33AD4C #3357AD
split-complementary
#AD3394 #57AD33 #33AD89
monochromatic
#4E1743 #7E256C #AD3394 #CC51B3 #DA81C7

Accessibility & contrast

On white

5.71
#AD3394 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.68
#AD3394 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3394
5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3394#FFFFFF#000000##FFFFFF
##AD33941.005.713.685.71
#FFFFFF5.711.0021.001.00
#0000003.6821.001.0021.00
##FFFFFF5.711.0021.001.00

Color blindness preview

Protanopia (red-blind)
#375A97
Deuteranopia (green-blind)
#5F6D91
Tritanopia (blue-blind)
#B63A5F
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #ad3394;
/* rgb */ color: rgb(173, 51, 148);
/* oklch */ color: oklch(53.7% 0.189 337.3);
Tailwind
colors: {
  custom: {
    50: '#c975b3',
    500: '#ad3394',
    950: '#000000',
  },
}
SCSS
$custom: #ad3394;
$custom-light: #c975b3;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3394",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 148
  },
  "hsl": {
    "h": 312.295,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53654,
    "c": 0.18895,
    "h": 337.3
  },
  "luminance": 0.1339
}

Semantic roles & 50–950 ramp

primary
#AD3394
secondary
#79C388
accent
#DE684A
background
#FCF7FB
surface
#F9EEF6
border
#D2C9D0
text
#140911
muted
#827B80

Preview Lab

Preview with #AD3394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3394 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva