#AD3391#AD3391

#AD3391 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.5% C 0.187 H 338.5°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD3391
RGB	rgb(173, 51, 145)
HSL	hsl(314, 54%, 44%)
HSV	hsv(314, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 16.2%, 32.2%)
CIE-LAB	lab(43.21, 58.73, -25.26)
CIE-LCH	lch(43.21, 63.94, 336.72°)
OKLab	oklab(53.51% 0.1739 -0.0684)
OKLCH	oklch(53.51% 0.187 338.5)
XYZ	xyz(23.5287, 13.2984, 28.1103)
Luminance	0.1330 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3391 #33AD4F

analogous

#8C33AD #AD3391 #AD3354

triadic

#AD3391 #91AD33 #3391AD

tetradic

#AD3391 #AD8C33 #33AD4F #3354AD

square

#AD3391 #AD8C33 #33AD4F #3354AD

split-complementary

#AD3391 #54AD33 #33AD8C

monochromatic

#4E1742 #7E2569 #AD3391 #CC51B0 #DA81C5

Accessibility & contrast

On white

5.74

#AD3391 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD3391 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3391

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3391	#FFFFFF	#000000	##FFFFFF
##AD3391	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#395A94

Deuteranopia (green-blind)

#606D8E

Tritanopia (blue-blind)

#B7385E

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3391;
/* rgb */ color: rgb(173, 51, 145);
/* oklch */ color: oklch(53.5% 0.187 338.5);

Tailwind

colors: {
  custom: {
    50: '#c975b1',
    500: '#ad3391',
    950: '#000000',
  },
}

SCSS

$custom: #ad3391;
$custom-light: #c975b1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3391",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 145
  },
  "hsl": {
    "h": 313.77,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53508,
    "c": 0.18686,
    "h": 338.5
  },
  "luminance": 0.13296
}

Semantic roles & 50–950 ramp

primary

#AD3391

secondary

#79C38A

accent

#DE6C4A

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3391

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →