#AD3389#AD3389

#AD3389 is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.1% C 0.182 H 342.0°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD3389
RGB	rgb(173, 51, 137)
HSL	hsl(318, 54%, 44%)
HSV	hsv(318, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 20.8%, 32.2%)
CIE-LAB	lab(42.85, 57.60, -20.96)
CIE-LCH	lch(42.85, 61.29, 340.01°)
OKLab	oklab(53.13% 0.1726 -0.0562)
OKLCH	oklch(53.13% 0.182 342)
XYZ	xyz(22.9335, 13.0603, 24.9752)
Luminance	0.1306 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3389 #33AD57

analogous

#9433AD #AD3389 #AD334C

triadic

#AD3389 #89AD33 #3389AD

tetradic

#AD3389 #AD9433 #33AD57 #334CAD

square

#AD3389 #AD9433 #33AD57 #334CAD

split-complementary

#AD3389 #4CAD33 #33AD94

monochromatic

#4E173E #7E2564 #AD3389 #CC51A8 #DA81BF

Accessibility & contrast

On white

5.81

#AD3389 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD3389 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3389

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3389	#FFFFFF	#000000	##FFFFFF
##AD3389	1.00	5.81	3.61	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D588B

Deuteranopia (green-blind)

#636C86

Tritanopia (blue-blind)

#B83559

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3389;
/* rgb */ color: rgb(173, 51, 137);
/* oklch */ color: oklch(53.1% 0.182 342.0);

Tailwind

colors: {
  custom: {
    50: '#c975ab',
    500: '#ad3389',
    950: '#000000',
  },
}

SCSS

$custom: #ad3389;
$custom-light: #c975ab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3389",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 137
  },
  "hsl": {
    "h": 317.705,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53133,
    "c": 0.18152,
    "h": 342
  },
  "luminance": 0.13058
}

Semantic roles & 50–950 ramp

primary

#AD3389

secondary

#79C38F

accent

#DE764A

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3389

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →