#AD3380#AD3380

#AD3380 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.7% C 0.176 H 346.0°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD3380
RGB	rgb(173, 51, 128)
HSL	hsl(322, 54%, 44%)
HSV	hsv(322, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 26%, 32.2%)
CIE-LAB	lab(42.48, 56.38, -16.02)
CIE-LCH	lch(42.48, 58.62, 344.13°)
OKLab	oklab(52.74% 0.1708 -0.0424)
OKLCH	oklch(52.74% 0.176 346)
XYZ	xyz(22.3146, 12.8128, 21.7158)
Luminance	0.1281 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3380 #33AD60

analogous

#9D33AD #AD3380 #AD3343

triadic

#AD3380 #80AD33 #3380AD

tetradic

#AD3380 #AD9D33 #33AD60 #3343AD

square

#AD3380 #AD9D33 #33AD60 #3343AD

split-complementary

#AD3380 #43AD33 #33AD9D

monochromatic

#4E173A #7E255D #AD3380 #CC519F #DA81B9

Accessibility & contrast

On white

5.90

#AD3380 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD3380 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3380

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3380	#FFFFFF	#000000	##FFFFFF
##AD3380	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425782

Deuteranopia (green-blind)

#666C7D

Tritanopia (blue-blind)

#B93055

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3380;
/* rgb */ color: rgb(173, 51, 128);
/* oklch */ color: oklch(52.7% 0.176 346.0);

Tailwind

colors: {
  custom: {
    50: '#c975a5',
    500: '#ad3380',
    950: '#000000',
  },
}

SCSS

$custom: #ad3380;
$custom-light: #c975a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3380",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 128
  },
  "hsl": {
    "h": 322.131,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52738,
    "c": 0.17596,
    "h": 346
  },
  "luminance": 0.1281
}

Semantic roles & 50–950 ramp

primary

#AD3380

secondary

#79C394

accent

#DE814A

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3380

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →