#AD337F#AD337F
#AD337F is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.7% C 0.175 H 346.5°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).
Color values
| HEX | #AD337F |
|---|---|
| RGB | rgb(173, 51, 127) |
| HSL | hsl(323, 54%, 44%) |
| HSV | hsv(323, 71%, 68%) |
| CMYK | cmyk(0%, 70.5%, 26.6%, 32.2%) |
| CIE-LAB | lab(42.44, 56.25, -15.47) |
| CIE-LCH | lch(42.44, 58.34, 344.62°) |
| OKLab | oklab(52.7% 0.1705 -0.0409) |
| OKLCH | oklch(52.7% 0.175 346.5) |
| XYZ | xyz(22.2491, 12.7866, 21.3709) |
| Luminance | 0.1278 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 4.49
Magenta (survey)
#C20078
ΔE00 4.67
Red Violet
#9E0168
ΔE00 7.03
Ugly Purple
#A442A0
ΔE00 7.75
Warm Purple
#952E8F
ΔE00 7.93
Light Plum
#9D5783
ΔE00 7.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD337F #33AD61
analogous
#9E33AD #AD337F #AD3342
triadic
#AD337F #7FAD33 #337FAD
tetradic
#AD337F #AD9E33 #33AD61 #3342AD
square
#AD337F #AD9E33 #33AD61 #3342AD
split-complementary
#AD337F #42AD33 #33AD9E
monochromatic
#4E173A #7E255C #AD337F #CC519E #DA81B8
Accessibility & contrast
On white
5.90
#AD337F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.56
#AD337F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD337F
5.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD337F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD337F | 1.00 | 5.90 | 3.56 | 5.90 |
| #FFFFFF | 5.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#425781
Deuteranopia (green-blind)
#666C7C
Tritanopia (blue-blind)
#B93054
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #ad337f; /* rgb */ color: rgb(173, 51, 127); /* oklch */ color: oklch(52.7% 0.175 346.5);
Tailwind
colors: {
custom: {
50: '#c975a4',
500: '#ad337f',
950: '#000000',
},
}SCSS
$custom: #ad337f; $custom-light: #c975a4; $custom-dark: #000000;
JSON
{
"hex": "#ad337f",
"rgb": {
"r": 173,
"g": 51,
"b": 127
},
"hsl": {
"h": 322.623,
"s": 54.464,
"l": 43.922
},
"oklch": {
"l": 0.52696,
"c": 0.17537,
"h": 346.5
},
"luminance": 0.12784
}Semantic roles & 50–950 ramp
primary
#AD337F
secondary
#79C395
accent
#DE824A
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#14090F
muted
#827B7F