#AD3379#AD3379

#AD3379 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.172 H 349.4°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD3379
RGB	rgb(173, 51, 121)
HSL	hsl(326, 54%, 44%)
HSV	hsv(326, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 30.1%, 32.2%)
CIE-LAB	lab(42.21, 55.49, -12.13)
CIE-LCH	lch(42.21, 56.80, 347.67°)
OKLab	oklab(52.45% 0.1691 -0.0317)
OKLCH	oklch(52.45% 0.172 349.4)
XYZ	xyz(21.8697, 12.6348, 19.3725)
Luminance	0.1263 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3379 #33AD67

analogous

#A433AD #AD3379 #AD333C

triadic

#AD3379 #79AD33 #3379AD

tetradic

#AD3379 #ADA433 #33AD67 #333CAD

square

#AD3379 #ADA433 #33AD67 #333CAD

split-complementary

#AD3379 #3CAD33 #33ADA4

monochromatic

#4E1737 #7E2558 #AD3379 #CC5198 #DA81B4

Accessibility & contrast

On white

5.96

#AD3379 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD3379 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3379

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3379	#FFFFFF	#000000	##FFFFFF
##AD3379	1.00	5.96	3.53	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#45567B

Deuteranopia (green-blind)

#686B76

Tritanopia (blue-blind)

#B92D51

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3379;
/* rgb */ color: rgb(173, 51, 121);
/* oklch */ color: oklch(52.4% 0.172 349.4);

Tailwind

colors: {
  custom: {
    50: '#c9759f',
    500: '#ad3379',
    950: '#000000',
  },
}

SCSS

$custom: #ad3379;
$custom-light: #c9759f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3379",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 121
  },
  "hsl": {
    "h": 325.574,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5245,
    "c": 0.17202,
    "h": 349.4
  },
  "luminance": 0.12632
}

Semantic roles & 50–950 ramp

primary

#AD3379

secondary

#79C398

accent

#DE894A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3379

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →