#AD3378#AD3378

#AD3378 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.171 H 349.9°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD3378
RGB	rgb(173, 51, 120)
HSL	hsl(326, 54%, 44%)
HSV	hsv(326, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 30.6%, 32.2%)
CIE-LAB	lab(42.17, 55.37, -11.57)
CIE-LCH	lch(42.17, 56.56, 348.20°)
OKLab	oklab(52.41% 0.1688 -0.0302)
OKLCH	oklch(52.41% 0.171 349.9)
XYZ	xyz(21.8087, 12.6104, 19.0512)
Luminance	0.1261 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3378 #33AD68

analogous

#A533AD #AD3378 #AD333B

triadic

#AD3378 #78AD33 #3378AD

tetradic

#AD3378 #ADA533 #33AD68 #333BAD

square

#AD3378 #ADA533 #33AD68 #333BAD

split-complementary

#AD3378 #3BAD33 #33ADA5

monochromatic

#4E1736 #7E2557 #AD3378 #CC5197 #DA81B3

Accessibility & contrast

On white

5.96

#AD3378 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD3378 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3378

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3378	#FFFFFF	#000000	##FFFFFF
##AD3378	1.00	5.96	3.52	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#45567A

Deuteranopia (green-blind)

#686B75

Tritanopia (blue-blind)

#BA2D51

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3378;
/* rgb */ color: rgb(173, 51, 120);
/* oklch */ color: oklch(52.4% 0.171 349.9);

Tailwind

colors: {
  custom: {
    50: '#ca759f',
    500: '#ad3378',
    950: '#000000',
  },
}

SCSS

$custom: #ad3378;
$custom-light: #ca759f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3378",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 120
  },
  "hsl": {
    "h": 326.066,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5241,
    "c": 0.17149,
    "h": 349.9
  },
  "luminance": 0.12608
}

Semantic roles & 50–950 ramp

primary

#AD3378

secondary

#79C399

accent

#DE8A4A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →