#AD3377#AD3377

#AD3377 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.171 H 350.3°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD3377
RGB	rgb(173, 51, 119)
HSL	hsl(327, 54%, 44%)
HSV	hsv(327, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 31.2%, 32.2%)
CIE-LAB	lab(42.13, 55.25, -11.01)
CIE-LCH	lch(42.13, 56.33, 348.73°)
OKLab	oklab(52.37% 0.1686 -0.0287)
OKLCH	oklch(52.37% 0.171 350.3)
XYZ	xyz(21.7483, 12.5862, 18.7333)
Luminance	0.1258 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3377 #33AD69

analogous

#A633AD #AD3377 #AD333A

triadic

#AD3377 #77AD33 #3377AD

tetradic

#AD3377 #ADA633 #33AD69 #333AAD

square

#AD3377 #ADA633 #33AD69 #333AAD

split-complementary

#AD3377 #3AAD33 #33ADA6

monochromatic

#4E1736 #7E2556 #AD3377 #CC5196 #DA81B2

Accessibility & contrast

On white

5.97

#AD3377 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD3377 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3377

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3377	#FFFFFF	#000000	##FFFFFF
##AD3377	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465679

Deuteranopia (green-blind)

#696B74

Tritanopia (blue-blind)

#BA2C50

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3377;
/* rgb */ color: rgb(173, 51, 119);
/* oklch */ color: oklch(52.4% 0.171 350.3);

Tailwind

colors: {
  custom: {
    50: '#ca759e',
    500: '#ad3377',
    950: '#000000',
  },
}

SCSS

$custom: #ad3377;
$custom-light: #ca759e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3377",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 119
  },
  "hsl": {
    "h": 326.557,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52371,
    "c": 0.17097,
    "h": 350.3
  },
  "luminance": 0.12584
}

Semantic roles & 50–950 ramp

primary

#AD3377

secondary

#79C39A

accent

#DE8B4A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3377

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →