#AD3376#AD3376

#AD3376 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.3% C 0.170 H 350.8°. Best body text is #FFFFFF at 5.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD3376
RGB	rgb(173, 51, 118)
HSL	hsl(327, 54%, 44%)
HSV	hsv(327, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 31.8%, 32.2%)
CIE-LAB	lab(42.10, 55.13, -10.44)
CIE-LCH	lch(42.10, 56.11, 349.27°)
OKLab	oklab(52.33% 0.1683 -0.0271)
OKLCH	oklch(52.33% 0.17 350.8)
XYZ	xyz(21.6886, 12.5623, 18.4186)
Luminance	0.1256 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3376 #33AD6A

analogous

#A733AD #AD3376 #AD3339

triadic

#AD3376 #76AD33 #3376AD

tetradic

#AD3376 #ADA733 #33AD6A #3339AD

square

#AD3376 #ADA733 #33AD6A #3339AD

split-complementary

#AD3376 #39AD33 #33ADA7

monochromatic

#4E1736 #7E2556 #AD3376 #CC5195 #DA81B2

Accessibility & contrast

On white

5.98

#AD3376 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.51

#AD3376 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3376

5.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3376	#FFFFFF	#000000	##FFFFFF
##AD3376	1.00	5.98	3.51	5.98
#FFFFFF	5.98	1.00	21.00	1.00
#000000	3.51	21.00	1.00	21.00
##FFFFFF	5.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465578

Deuteranopia (green-blind)

#696B73

Tritanopia (blue-blind)

#BA2C50

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3376;
/* rgb */ color: rgb(173, 51, 118);
/* oklch */ color: oklch(52.3% 0.170 350.8);

Tailwind

colors: {
  custom: {
    50: '#ca749d',
    500: '#ad3376',
    950: '#000000',
  },
}

SCSS

$custom: #ad3376;
$custom-light: #ca749d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3376",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 118
  },
  "hsl": {
    "h": 327.049,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52331,
    "c": 0.17045,
    "h": 350.8
  },
  "luminance": 0.1256
}

Semantic roles & 50–950 ramp

primary

#AD3376

secondary

#79C39A

accent

#DE8D4A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3376

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →