#AD3374#AD3374

#AD3374 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.3% C 0.169 H 351.8°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD3374
RGB	rgb(173, 51, 116)
HSL	hsl(328, 54%, 44%)
HSV	hsv(328, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 32.9%, 32.2%)
CIE-LAB	lab(42.02, 54.88, -9.32)
CIE-LCH	lch(42.02, 55.67, 350.37°)
OKLab	oklab(52.25% 0.1677 -0.0241)
OKLCH	oklch(52.25% 0.169 351.8)
XYZ	xyz(21.5710, 12.5153, 17.7993)
Luminance	0.1251 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3374 #33AD6C

analogous

#A933AD #AD3374 #AD3337

triadic

#AD3374 #74AD33 #3374AD

tetradic

#AD3374 #ADA933 #33AD6C #3337AD

square

#AD3374 #ADA933 #33AD6C #3337AD

split-complementary

#AD3374 #37AD33 #33ADA9

monochromatic

#4E1735 #7E2554 #AD3374 #CC5193 #DA81B0

Accessibility & contrast

On white

6.00

#AD3374 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3374 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3374

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3374	#FFFFFF	#000000	##FFFFFF
##AD3374	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475576

Deuteranopia (green-blind)

#696B71

Tritanopia (blue-blind)

#BA2B4F

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3374;
/* rgb */ color: rgb(173, 51, 116);
/* oklch */ color: oklch(52.3% 0.169 351.8);

Tailwind

colors: {
  custom: {
    50: '#ca749c',
    500: '#ad3374',
    950: '#000000',
  },
}

SCSS

$custom: #ad3374;
$custom-light: #ca749c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3374",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 116
  },
  "hsl": {
    "h": 328.033,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52254,
    "c": 0.16945,
    "h": 351.8
  },
  "luminance": 0.12513
}

Semantic roles & 50–950 ramp

primary

#AD3374

secondary

#79C39B

accent

#DE8F4A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →