#AD3373#AD3373

#AD3373 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.2% C 0.169 H 352.3°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD3373
RGB	rgb(173, 51, 115)
HSL	hsl(329, 54%, 44%)
HSV	hsv(329, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 33.5%, 32.2%)
CIE-LAB	lab(41.99, 54.77, -8.75)
CIE-LCH	lch(41.99, 55.46, 350.92°)
OKLab	oklab(52.22% 0.1674 -0.0225)
OKLCH	oklch(52.22% 0.169 352.3)
XYZ	xyz(21.5131, 12.4922, 17.4946)
Luminance	0.1249 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3373 #33AD6D

analogous

#AA33AD #AD3373 #AD3336

triadic

#AD3373 #73AD33 #3373AD

tetradic

#AD3373 #ADAA33 #33AD6D #3336AD

square

#AD3373 #ADAA33 #33AD6D #3336AD

split-complementary

#AD3373 #36AD33 #33ADAA

monochromatic

#4E1734 #7E2554 #AD3373 #CC5192 #DA81AF

Accessibility & contrast

On white

6.00

#AD3373 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3373 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3373

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3373	#FFFFFF	#000000	##FFFFFF
##AD3373	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475575

Deuteranopia (green-blind)

#6A6B70

Tritanopia (blue-blind)

#BA2A4E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3373;
/* rgb */ color: rgb(173, 51, 115);
/* oklch */ color: oklch(52.2% 0.169 352.3);

Tailwind

colors: {
  custom: {
    50: '#ca749b',
    500: '#ad3373',
    950: '#000000',
  },
}

SCSS

$custom: #ad3373;
$custom-light: #ca749b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3373",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 115
  },
  "hsl": {
    "h": 328.525,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52216,
    "c": 0.16896,
    "h": 352.3
  },
  "luminance": 0.1249
}

Semantic roles & 50–950 ramp

primary

#AD3373

secondary

#79C39C

accent

#DE904A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3373

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →