#AD3372#AD3372

#AD3372 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.2% C 0.168 H 352.8°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#AD3372
RGB	rgb(173, 51, 114)
HSL	hsl(329, 54%, 44%)
HSV	hsv(329, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 34.1%, 32.2%)
CIE-LAB	lab(41.95, 54.65, -8.18)
CIE-LCH	lch(41.95, 55.26, 351.48°)
OKLab	oklab(52.18% 0.1672 -0.021)
OKLCH	oklch(52.18% 0.168 352.8)
XYZ	xyz(21.4559, 12.4693, 17.1932)
Luminance	0.1247 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3372 #33AD6E

analogous

#AB33AD #AD3372 #AD3335

triadic

#AD3372 #72AD33 #3372AD

tetradic

#AD3372 #ADAB33 #33AD6E #3335AD

square

#AD3372 #ADAB33 #33AD6E #3335AD

split-complementary

#AD3372 #35AD33 #33ADAB

monochromatic

#4E1734 #7E2553 #AD3372 #CC5191 #DA81AF

Accessibility & contrast

On white

6.01

#AD3372 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD3372 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3372

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3372	#FFFFFF	#000000	##FFFFFF
##AD3372	1.00	6.01	3.49	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485574

Deuteranopia (green-blind)

#6A6B6F

Tritanopia (blue-blind)

#BA2A4E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3372;
/* rgb */ color: rgb(173, 51, 114);
/* oklch */ color: oklch(52.2% 0.168 352.8);

Tailwind

colors: {
  custom: {
    50: '#ca749a',
    500: '#ad3372',
    950: '#000000',
  },
}

SCSS

$custom: #ad3372;
$custom-light: #ca749a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3372",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 114
  },
  "hsl": {
    "h": 329.016,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52179,
    "c": 0.16847,
    "h": 352.8
  },
  "luminance": 0.12467
}

Semantic roles & 50–950 ramp

primary

#AD3372

secondary

#79C39D

accent

#DE914A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3372

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →