#AD3371#AD3371

#AD3371 is a mid, vivid pink. Relative luminance 0.124; OKLCH L 52.1% C 0.168 H 353.3°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).

Color values

HEX	#AD3371
RGB	rgb(173, 51, 113)
HSL	hsl(330, 54%, 44%)
HSV	hsv(330, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 34.7%, 32.2%)
CIE-LAB	lab(41.92, 54.53, -7.62)
CIE-LCH	lch(41.92, 55.06, 352.05°)
OKLab	oklab(52.14% 0.1669 -0.0195)
OKLCH	oklch(52.14% 0.168 353.3)
XYZ	xyz(21.3993, 12.4466, 16.8951)
Luminance	0.1244 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3371 #33AD6F

analogous

#AC33AD #AD3371 #AD3334

triadic

#AD3371 #71AD33 #3371AD

tetradic

#AD3371 #ADAC33 #33AD6F #3334AD

square

#AD3371 #ADAC33 #33AD6F #3334AD

split-complementary

#AD3371 #34AD33 #33ADAC

monochromatic

#4E1733 #7E2552 #AD3371 #CC5190 #DA81AE

Accessibility & contrast

On white

6.02

#AD3371 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD3371 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3371

6.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3371	#FFFFFF	#000000	##FFFFFF
##AD3371	1.00	6.02	3.49	6.02
#FFFFFF	6.02	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485573

Deuteranopia (green-blind)

#6A6B6E

Tritanopia (blue-blind)

#BA294D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3371;
/* rgb */ color: rgb(173, 51, 113);
/* oklch */ color: oklch(52.1% 0.168 353.3);

Tailwind

colors: {
  custom: {
    50: '#ca7499',
    500: '#ad3371',
    950: '#000000',
  },
}

SCSS

$custom: #ad3371;
$custom-light: #ca7499;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3371",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 113
  },
  "hsl": {
    "h": 329.508,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52141,
    "c": 0.168,
    "h": 353.3
  },
  "luminance": 0.12444
}

Semantic roles & 50–950 ramp

primary

#AD3371

secondary

#79C39D

accent

#DE934A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3371

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →