#AD3370#AD3370

#AD3370 is a mid, vivid pink. Relative luminance 0.124; OKLCH L 52.1% C 0.168 H 353.8°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#AD3370
RGB	rgb(173, 51, 112)
HSL	hsl(330, 54%, 44%)
HSV	hsv(330, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 35.3%, 32.2%)
CIE-LAB	lab(41.88, 54.42, -7.05)
CIE-LCH	lch(41.88, 54.87, 352.62°)
OKLab	oklab(52.11% 0.1666 -0.0179)
OKLCH	oklch(52.11% 0.168 353.8)
XYZ	xyz(21.3433, 12.4242, 16.6002)
Luminance	0.1242 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3370 #33AD70

analogous

#AD33AD #AD3370 #AD3333

triadic

#AD3370 #70AD33 #3370AD

tetradic

#AD3370 #ADAD33 #33AD70 #3333AD

square

#AD3370 #ADAD33 #33AD70 #3333AD

split-complementary

#AD3370 #33AD33 #33ADAD

monochromatic

#4E1733 #7E2551 #AD3370 #CC518F #DA81AD

Accessibility & contrast

On white

6.03

#AD3370 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3370 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3370

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3370	#FFFFFF	#000000	##FFFFFF
##AD3370	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485572

Deuteranopia (green-blind)

#6A6B6D

Tritanopia (blue-blind)

#BA294D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3370;
/* rgb */ color: rgb(173, 51, 112);
/* oklch */ color: oklch(52.1% 0.168 353.8);

Tailwind

colors: {
  custom: {
    50: '#ca7499',
    500: '#ad3370',
    950: '#000000',
  },
}

SCSS

$custom: #ad3370;
$custom-light: #ca7499;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3370",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 112
  },
  "hsl": {
    "h": 330,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52105,
    "c": 0.16754,
    "h": 353.8
  },
  "luminance": 0.12422
}

Semantic roles & 50–950 ramp

primary

#AD3370

secondary

#79C39E

accent

#DE944A

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090D

muted

#827B7E

Preview Lab

Preview with #AD3370

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →