#AD3369#AD3369

#AD3369 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 51.9% C 0.165 H 357.5°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD3369
RGB	rgb(173, 51, 105)
HSL	hsl(333, 54%, 44%)
HSV	hsv(333, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 39.3%, 32.2%)
CIE-LAB	lab(41.65, 53.63, -3.04)
CIE-LCH	lch(41.65, 53.72, 356.76°)
OKLab	oklab(51.86% 0.1644 -0.0073)
OKLCH	oklch(51.86% 0.165 357.5)
XYZ	xyz(20.9686, 12.2743, 14.6268)
Luminance	0.1227 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3369 #33AD77

analogous

#AD33A6 #AD3369 #AD3A33

triadic

#AD3369 #69AD33 #3369AD

tetradic

#AD3369 #A6AD33 #33AD77 #3A33AD

square

#AD3369 #A6AD33 #33AD77 #3A33AD

split-complementary

#AD3369 #33AD3A #33A6AD

monochromatic

#4E1730 #7E254C #AD3369 #CC5188 #DA81A8

Accessibility & contrast

On white

6.08

#AD3369 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD3369 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3369

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3369	#FFFFFF	#000000	##FFFFFF
##AD3369	1.00	6.08	3.45	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B546A

Deuteranopia (green-blind)

#6C6B66

Tritanopia (blue-blind)

#BB254A

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3369;
/* rgb */ color: rgb(173, 51, 105);
/* oklch */ color: oklch(51.9% 0.165 357.5);

Tailwind

colors: {
  custom: {
    50: '#ca7493',
    500: '#ad3369',
    950: '#000000',
  },
}

SCSS

$custom: #ad3369;
$custom-light: #ca7493;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3369",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 105
  },
  "hsl": {
    "h": 333.443,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.51856,
    "c": 0.16456,
    "h": 357.5
  },
  "luminance": 0.12272
}

Semantic roles & 50–950 ramp

primary

#AD3369

secondary

#79C3A2

accent

#DE9C4A

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14090D

muted

#837B7E

Preview Lab

Preview with #AD3369

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →