#AD3364#AD3364

#AD3364 is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.7% C 0.163 H 0.1°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD3364
RGB	rgb(173, 51, 100)
HSL	hsl(336, 54%, 44%)
HSV	hsv(336, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 42.2%, 32.2%)
CIE-LAB	lab(41.49, 53.11, -0.14)
CIE-LCH	lch(41.49, 53.11, 359.85°)
OKLab	oklab(51.69% 0.1627 0.0003)
OKLCH	oklch(51.69% 0.163 0.1)
XYZ	xyz(20.7191, 12.1746, 13.3130)
Luminance	0.1217 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3364 #33AD7C

analogous

#AD33A1 #AD3364 #AD3F33

triadic

#AD3364 #64AD33 #3364AD

tetradic

#AD3364 #A1AD33 #33AD7C #3F33AD

square

#AD3364 #A1AD33 #33AD7C #3F33AD

split-complementary

#AD3364 #33AD3F #33A1AD

monochromatic

#4E172D #7E2549 #AD3364 #CC5183 #DA81A4

Accessibility & contrast

On white

6.11

#AD3364 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD3364 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3364

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3364	#FFFFFF	#000000	##FFFFFF
##AD3364	1.00	6.11	3.43	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5365

Deuteranopia (green-blind)

#6D6A61

Tritanopia (blue-blind)

#BB2347

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3364;
/* rgb */ color: rgb(173, 51, 100);
/* oklch */ color: oklch(51.7% 0.163 0.1);

Tailwind

colors: {
  custom: {
    50: '#ca7490',
    500: '#ad3364',
    950: '#000000',
  },
}

SCSS

$custom: #ad3364;
$custom-light: #ca7490;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3364",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 100
  },
  "hsl": {
    "h": 335.902,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.51689,
    "c": 0.16274,
    "h": 0.1
  },
  "luminance": 0.12172
}

Semantic roles & 50–950 ramp

primary

#AD3364

secondary

#79C3A5

accent

#DEA24A

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14090C

muted

#837B7D

Preview Lab

Preview with #AD3364

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →