#AD334D#AD334D
#AD334D is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.158 H 12.3°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).
Color values
| HEX | #AD334D |
|---|---|
| RGB | rgb(173, 51, 77) |
| HSL | hsl(347, 54%, 44%) |
| HSV | hsv(347, 71%, 68%) |
| CMYK | cmyk(0%, 70.5%, 55.5%, 32.2%) |
| CIE-LAB | lab(40.88, 51.02, 13.42) |
| CIE-LCH | lch(40.88, 52.75, 14.74°) |
| OKLab | oklab(51.04% 0.1541 0.0337) |
| OKLCH | oklch(51.04% 0.158 12.3) |
| XYZ | xyz(19.7588, 11.7904, 8.2551) |
| Luminance | 0.1179 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 3.96
Light Maroon
#A24857
ΔE00 4.54
Raspberry (survey)
#B00149
ΔE00 4.96
Purplish Red
#B0054B
ΔE00 5.00
Rouge
#AB1239
ΔE00 5.06
Dark Rose
#B5485D
ΔE00 5.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD334D #33AD93
analogous
#AD338A #AD334D #AD5633
triadic
#AD334D #4DAD33 #334DAD
tetradic
#AD334D #8AAD33 #33AD93 #5633AD
square
#AD334D #8AAD33 #33AD93 #5633AD
split-complementary
#AD334D #33AD56 #338AAD
monochromatic
#4E1723 #7E2538 #AD334D #CC516B #DA8194
Accessibility & contrast
On white
6.25
#AD334D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.36
#AD334D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD334D
6.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD334D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD334D | 1.00 | 6.25 | 3.36 | 6.25 |
| #FFFFFF | 6.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.36 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#51504D
Deuteranopia (green-blind)
#716A4A
Tritanopia (blue-blind)
#BD183E
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ad334d; /* rgb */ color: rgb(173, 51, 77); /* oklch */ color: oklch(51.0% 0.158 12.3);
Tailwind
colors: {
custom: {
50: '#cb737e',
500: '#ad334d',
950: '#000000',
},
}SCSS
$custom: #ad334d; $custom-light: #cb737e; $custom-dark: #000000;
JSON
{
"hex": "#ad334d",
"rgb": {
"r": 173,
"g": 51,
"b": 77
},
"hsl": {
"h": 347.213,
"s": 54.464,
"l": 43.922
},
"oklch": {
"l": 0.51037,
"c": 0.15778,
"h": 12.3
},
"luminance": 0.11788
}Semantic roles & 50–950 ramp
primary
#AD334D
secondary
#79C3B3
accent
#DEBE4A
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#140909
muted
#837B7B