#AD334A#AD334A

#AD334A is a mid, vivid red. Relative luminance 0.117; OKLCH L 51.0% C 0.158 H 13.9°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD334A
RGB	rgb(173, 51, 74)
HSL	hsl(349, 54%, 44%)
HSV	hsv(349, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 57.2%, 32.2%)
CIE-LAB	lab(40.81, 50.79, 15.21)
CIE-LCH	lch(40.81, 53.02, 16.68°)
OKLab	oklab(50.97% 0.1529 0.0379)
OKLCH	oklch(50.97% 0.158 13.9)
XYZ	xyz(19.6553, 11.7490, 7.7100)
Luminance	0.1175 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD334A #33AD96

analogous

#AD3387 #AD334A #AD5933

triadic

#AD334A #4AAD33 #334AAD

tetradic

#AD334A #87AD33 #33AD96 #5933AD

square

#AD334A #87AD33 #33AD96 #5933AD

split-complementary

#AD334A #33AD59 #3387AD

monochromatic

#4E1722 #7E2536 #AD334A #CC5168 #DA8191

Accessibility & contrast

On white

6.27

#AD334A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD334A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD334A

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD334A	#FFFFFF	#000000	##FFFFFF
##AD334A	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52504A

Deuteranopia (green-blind)

#716947

Tritanopia (blue-blind)

#BD163C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad334a;
/* rgb */ color: rgb(173, 51, 74);
/* oklch */ color: oklch(51.0% 0.158 13.9);

Tailwind

colors: {
  custom: {
    50: '#cc737c',
    500: '#ad334a',
    950: '#000000',
  },
}

SCSS

$custom: #ad334a;
$custom-light: #cc737c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad334a",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 74
  },
  "hsl": {
    "h": 348.689,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50966,
    "c": 0.15754,
    "h": 13.9
  },
  "luminance": 0.11746
}

Semantic roles & 50–950 ramp

primary

#AD334A

secondary

#79C3B5

accent

#DEC24A

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD334A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →