#AD3349#AD3349

#AD3349 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.157 H 14.4°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD3349
RGB	rgb(173, 51, 73)
HSL	hsl(349, 54%, 44%)
HSV	hsv(349, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 57.8%, 32.2%)
CIE-LAB	lab(40.79, 50.71, 15.81)
CIE-LCH	lch(40.79, 53.12, 17.32°)
OKLab	oklab(50.94% 0.1525 0.0392)
OKLCH	oklch(50.94% 0.157 14.4)
XYZ	xyz(19.6219, 11.7357, 7.5340)
Luminance	0.1173 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3349 #33AD97

analogous

#AD3386 #AD3349 #AD5A33

triadic

#AD3349 #49AD33 #3349AD

tetradic

#AD3349 #86AD33 #33AD97 #5A33AD

square

#AD3349 #86AD33 #33AD97 #5A33AD

split-complementary

#AD3349 #33AD5A #3386AD

monochromatic

#4E1721 #7E2535 #AD3349 #CC5167 #DA8191

Accessibility & contrast

On white

6.28

#AD3349 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD3349 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3349

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3349	#FFFFFF	#000000	##FFFFFF
##AD3349	1.00	6.28	3.35	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525049

Deuteranopia (green-blind)

#726946

Tritanopia (blue-blind)

#BD163C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3349;
/* rgb */ color: rgb(173, 51, 73);
/* oklch */ color: oklch(50.9% 0.157 14.4);

Tailwind

colors: {
  custom: {
    50: '#cc737b',
    500: '#ad3349',
    950: '#000000',
  },
}

SCSS

$custom: #ad3349;
$custom-light: #cc737b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3349",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 73
  },
  "hsl": {
    "h": 349.18,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50943,
    "c": 0.15749,
    "h": 14.4
  },
  "luminance": 0.11733
}

Semantic roles & 50–950 ramp

primary

#AD3349

secondary

#79C3B6

accent

#DEC34A

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3349

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →