#AD3348#AD3348

#AD3348 is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.157 H 14.9°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD3348
RGB	rgb(173, 51, 72)
HSL	hsl(350, 54%, 44%)
HSV	hsv(350, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 58.4%, 32.2%)
CIE-LAB	lab(40.77, 50.64, 16.41)
CIE-LCH	lch(40.77, 53.23, 17.95°)
OKLab	oklab(50.92% 0.1521 0.0406)
OKLCH	oklch(50.92% 0.157 14.9)
XYZ	xyz(19.5890, 11.7225, 7.3608)
Luminance	0.1172 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3348 #33AD98

analogous

#AD3385 #AD3348 #AD5B33

triadic

#AD3348 #48AD33 #3348AD

tetradic

#AD3348 #85AD33 #33AD98 #5B33AD

square

#AD3348 #85AD33 #33AD98 #5B33AD

split-complementary

#AD3348 #33AD5B #3385AD

monochromatic

#4E1721 #7E2534 #AD3348 #CC5166 #DA8190

Accessibility & contrast

On white

6.28

#AD3348 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD3348 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3348

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3348	#FFFFFF	#000000	##FFFFFF
##AD3348	1.00	6.28	3.34	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525048

Deuteranopia (green-blind)

#726945

Tritanopia (blue-blind)

#BD153C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3348;
/* rgb */ color: rgb(173, 51, 72);
/* oklch */ color: oklch(50.9% 0.157 14.9);

Tailwind

colors: {
  custom: {
    50: '#cc737a',
    500: '#ad3348',
    950: '#000000',
  },
}

SCSS

$custom: #ad3348;
$custom-light: #cc737a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3348",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 72
  },
  "hsl": {
    "h": 349.672,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5092,
    "c": 0.15745,
    "h": 14.9
  },
  "luminance": 0.1172
}

Semantic roles & 50–950 ramp

primary

#AD3348

secondary

#79C3B6

accent

#DEC44A

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3348

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →