#AD3340#AD3340

#AD3340 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.157 H 18.9°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD3340
RGB	rgb(173, 51, 64)
HSL	hsl(354, 54%, 44%)
HSV	hsv(354, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 63%, 32.2%)
CIE-LAB	lab(40.61, 50.09, 21.19)
CIE-LCH	lch(40.61, 54.38, 22.93°)
OKLab	oklab(50.75% 0.1489 0.0511)
OKLCH	oklch(50.75% 0.157 18.9)
XYZ	xyz(19.3448, 11.6248, 6.0747)
Luminance	0.1162 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3340 #33ADA0

analogous

#AD337D #AD3340 #AD6333

triadic

#AD3340 #40AD33 #3340AD

tetradic

#AD3340 #7DAD33 #33ADA0 #6333AD

square

#AD3340 #7DAD33 #33ADA0 #6333AD

split-complementary

#AD3340 #33AD63 #337DAD

monochromatic

#4E171D #7E252F #AD3340 #CC515E #DA818A

Accessibility & contrast

On white

6.32

#AD3340 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD3340 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3340

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3340	#FFFFFF	#000000	##FFFFFF
##AD3340	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544F40

Deuteranopia (green-blind)

#73693D

Tritanopia (blue-blind)

#BE1139

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3340;
/* rgb */ color: rgb(173, 51, 64);
/* oklch */ color: oklch(50.8% 0.157 18.9);

Tailwind

colors: {
  custom: {
    50: '#cc7374',
    500: '#ad3340',
    950: '#000000',
  },
}

SCSS

$custom: #ad3340;
$custom-light: #cc7374;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3340",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 64
  },
  "hsl": {
    "h": 353.607,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.50751,
    "c": 0.15743,
    "h": 18.9
  },
  "luminance": 0.11622
}

Semantic roles & 50–950 ramp

primary

#AD3340

secondary

#79C3BB

accent

#DECE4A

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3340

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →