#AD32A4#AD32A4

#AD32A4 is a mid, highly saturated purple. Relative luminance 0.138; OKLCH L 54.4% C 0.202 H 331.1°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD32A4
RGB	rgb(173, 50, 164)
HSL	hsl(304, 55%, 44%)
HSV	hsv(304, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 5.2%, 32.2%)
CIE-LAB	lab(44.01, 62.00, -35.42)
CIE-LCH	lch(44.01, 71.40, 330.26°)
OKLab	oklab(54.39% 0.1768 -0.0975)
OKLCH	oklch(54.39% 0.202 331.1)
XYZ	xyz(25.0750, 13.8477, 36.4670)
Luminance	0.1385 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD32A4 #32AD3B

analogous

#7832AD #AD32A4 #AD3266

triadic

#AD32A4 #A4AD32 #32A4AD

tetradic

#AD32A4 #AD7832 #32AD3B #3266AD

square

#AD32A4 #AD7832 #32AD3B #3266AD

split-complementary

#AD32A4 #66AD32 #32AD78

monochromatic

#4E174A #7E2477 #AD32A4 #CC50C3 #DA7FD3

Accessibility & contrast

On white

5.57

#AD32A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#AD32A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD32A4

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD32A4	#FFFFFF	#000000	##FFFFFF
##AD32A4	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285DA7

Deuteranopia (green-blind)

#576EA1

Tritanopia (blue-blind)

#B44067

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad32a4;
/* rgb */ color: rgb(173, 50, 164);
/* oklch */ color: oklch(54.4% 0.202 331.1);

Tailwind

colors: {
  custom: {
    50: '#c976bf',
    500: '#ad32a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad32a4;
$custom-light: #c976bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad32a4",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 164
  },
  "hsl": {
    "h": 304.39,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.54392,
    "c": 0.20188,
    "h": 331.1
  },
  "luminance": 0.13846
}

Semantic roles & 50–950 ramp

primary

#AD32A4

secondary

#78C37D

accent

#DE5449

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD32A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →