#AD329D#AD329D

#AD329D is a mid, vivid purple. Relative luminance 0.136; OKLCH L 54.0% C 0.197 H 333.7°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD329D
RGB	rgb(173, 50, 157)
HSL	hsl(308, 55%, 44%)
HSV	hsv(308, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 9.2%, 32.2%)
CIE-LAB	lab(43.66, 60.90, -31.80)
CIE-LCH	lch(43.66, 68.70, 332.43°)
OKLab	oklab(54.02% 0.1763 -0.0871)
OKLCH	oklch(54.02% 0.197 333.7)
XYZ	xyz(24.4602, 13.6018, 33.2289)
Luminance	0.1360 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD329D #32AD42

analogous

#7F32AD #AD329D #AD325F

triadic

#AD329D #9DAD32 #329DAD

tetradic

#AD329D #AD7F32 #32AD42 #325FAD

square

#AD329D #AD7F32 #32AD42 #325FAD

split-complementary

#AD329D #5FAD32 #32AD7F

monochromatic

#4E1747 #7E2472 #AD329D #CC50BC #DA7FCE

Accessibility & contrast

On white

5.65

#AD329D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#AD329D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD329D

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD329D	#FFFFFF	#000000	##FFFFFF
##AD329D	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5CA0

Deuteranopia (green-blind)

#5B6E9A

Tritanopia (blue-blind)

#B53D64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad329d;
/* rgb */ color: rgb(173, 50, 157);
/* oklch */ color: oklch(54.0% 0.197 333.7);

Tailwind

colors: {
  custom: {
    50: '#c975ba',
    500: '#ad329d',
    950: '#000000',
  },
}

SCSS

$custom: #ad329d;
$custom-light: #c975ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad329d",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 157
  },
  "hsl": {
    "h": 307.805,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.54018,
    "c": 0.19663,
    "h": 333.7
  },
  "luminance": 0.136
}

Semantic roles & 50–950 ramp

primary

#AD329D

secondary

#78C382

accent

#DE5D49

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD329D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →