#AD329C#AD329C

#AD329C is a mid, vivid purple. Relative luminance 0.136; OKLCH L 54.0% C 0.196 H 334.1°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD329C
RGB	rgb(173, 50, 156)
HSL	hsl(308, 55%, 44%)
HSV	hsv(308, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 9.8%, 32.2%)
CIE-LAB	lab(43.61, 60.74, -31.28)
CIE-LCH	lch(43.61, 68.32, 332.76°)
OKLab	oklab(53.97% 0.1762 -0.0856)
OKLCH	oklch(53.97% 0.196 334.1)
XYZ	xyz(24.3751, 13.5678, 32.7811)
Luminance	0.1357 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD329C #32AD43

analogous

#8032AD #AD329C #AD325E

triadic

#AD329C #9CAD32 #329CAD

tetradic

#AD329C #AD8032 #32AD43 #325EAD

square

#AD329C #AD8032 #32AD43 #325EAD

split-complementary

#AD329C #5EAD32 #32AD80

monochromatic

#4E1746 #7E2471 #AD329C #CC50BB #DA7FCE

Accessibility & contrast

On white

5.66

#AD329C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD329C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD329C

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD329C	#FFFFFF	#000000	##FFFFFF
##AD329C	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305C9F

Deuteranopia (green-blind)

#5B6D99

Tritanopia (blue-blind)

#B53D63

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad329c;
/* rgb */ color: rgb(173, 50, 156);
/* oklch */ color: oklch(54.0% 0.196 334.1);

Tailwind

colors: {
  custom: {
    50: '#c975b9',
    500: '#ad329c',
    950: '#000000',
  },
}

SCSS

$custom: #ad329c;
$custom-light: #c975b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad329c",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 156
  },
  "hsl": {
    "h": 308.293,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53966,
    "c": 0.19591,
    "h": 334.1
  },
  "luminance": 0.13566
}

Semantic roles & 50–950 ramp

primary

#AD329C

secondary

#78C382

accent

#DE5E49

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD329C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →