#AD329B#AD329B

#AD329B is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.9% C 0.195 H 334.5°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD329B
RGB	rgb(173, 50, 155)
HSL	hsl(309, 55%, 44%)
HSV	hsv(309, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 10.4%, 32.2%)
CIE-LAB	lab(43.56, 60.59, -30.75)
CIE-LCH	lch(43.56, 67.95, 333.09°)
OKLab	oklab(53.92% 0.1761 -0.0841)
OKLCH	oklch(53.92% 0.195 334.5)
XYZ	xyz(24.2908, 13.5341, 32.3370)
Luminance	0.1353 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD329B #32AD44

analogous

#8132AD #AD329B #AD325D

triadic

#AD329B #9BAD32 #329BAD

tetradic

#AD329B #AD8132 #32AD44 #325DAD

square

#AD329B #AD8132 #32AD44 #325DAD

split-complementary

#AD329B #5DAD32 #32AD81

monochromatic

#4E1746 #7E2470 #AD329B #CC50BA #DA7FCD

Accessibility & contrast

On white

5.67

#AD329B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD329B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD329B

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD329B	#FFFFFF	#000000	##FFFFFF
##AD329B	1.00	5.67	3.71	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305B9E

Deuteranopia (green-blind)

#5C6D98

Tritanopia (blue-blind)

#B53C63

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad329b;
/* rgb */ color: rgb(173, 50, 155);
/* oklch */ color: oklch(53.9% 0.195 334.5);

Tailwind

colors: {
  custom: {
    50: '#c975b9',
    500: '#ad329b',
    950: '#000000',
  },
}

SCSS

$custom: #ad329b;
$custom-light: #c975b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad329b",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 155
  },
  "hsl": {
    "h": 308.78,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53915,
    "c": 0.19517,
    "h": 334.5
  },
  "luminance": 0.13532
}

Semantic roles & 50–950 ramp

primary

#AD329B

secondary

#78C383

accent

#DE5F49

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD329B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →