#AD329A#AD329A

#AD329A is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.9% C 0.194 H 334.9°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD329A
RGB	rgb(173, 50, 154)
HSL	hsl(309, 55%, 44%)
HSV	hsv(309, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 11%, 32.2%)
CIE-LAB	lab(43.51, 60.44, -30.23)
CIE-LCH	lch(43.51, 67.57, 333.43°)
OKLab	oklab(53.86% 0.176 -0.0826)
OKLCH	oklch(53.86% 0.194 334.9)
XYZ	xyz(24.2072, 13.5006, 31.8965)
Luminance	0.1350 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD329A #32AD45

analogous

#8232AD #AD329A #AD325C

triadic

#AD329A #9AAD32 #329AAD

tetradic

#AD329A #AD8232 #32AD45 #325CAD

square

#AD329A #AD8232 #32AD45 #325CAD

split-complementary

#AD329A #5CAD32 #32AD82

monochromatic

#4E1745 #7E2470 #AD329A #CC50B9 #DA7FCC

Accessibility & contrast

On white

5.68

#AD329A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD329A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD329A

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD329A	#FFFFFF	#000000	##FFFFFF
##AD329A	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315B9D

Deuteranopia (green-blind)

#5C6D97

Tritanopia (blue-blind)

#B53C62

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad329a;
/* rgb */ color: rgb(173, 50, 154);
/* oklch */ color: oklch(53.9% 0.194 334.9);

Tailwind

colors: {
  custom: {
    50: '#c975b8',
    500: '#ad329a',
    950: '#000000',
  },
}

SCSS

$custom: #ad329a;
$custom-light: #c975b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad329a",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 154
  },
  "hsl": {
    "h": 309.268,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53863,
    "c": 0.19444,
    "h": 334.9
  },
  "luminance": 0.13499
}

Semantic roles & 50–950 ramp

primary

#AD329A

secondary

#78C383

accent

#DE6049

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD329A

Body copy rendered with the generated semantic roles for this colour.

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