#AD3299#AD3299

#AD3299 is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.8% C 0.194 H 335.3°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD3299
RGB	rgb(173, 50, 153)
HSL	hsl(310, 55%, 44%)
HSV	hsv(310, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 11.6%, 32.2%)
CIE-LAB	lab(43.46, 60.28, -29.70)
CIE-LCH	lch(43.46, 67.20, 333.77°)
OKLab	oklab(53.81% 0.176 -0.0811)
OKLCH	oklch(53.81% 0.194 335.3)
XYZ	xyz(24.1242, 13.4674, 31.4597)
Luminance	0.1346 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3299 #32AD46

analogous

#8332AD #AD3299 #AD325B

triadic

#AD3299 #99AD32 #3299AD

tetradic

#AD3299 #AD8332 #32AD46 #325BAD

square

#AD3299 #AD8332 #32AD46 #325BAD

split-complementary

#AD3299 #5BAD32 #32AD83

monochromatic

#4E1745 #7E246F #AD3299 #CC50B8 #DA7FCB

Accessibility & contrast

On white

5.69

#AD3299 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD3299 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3299

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3299	#FFFFFF	#000000	##FFFFFF
##AD3299	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325B9C

Deuteranopia (green-blind)

#5D6D96

Tritanopia (blue-blind)

#B63B62

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3299;
/* rgb */ color: rgb(173, 50, 153);
/* oklch */ color: oklch(53.8% 0.194 335.3);

Tailwind

colors: {
  custom: {
    50: '#c975b7',
    500: '#ad3299',
    950: '#000000',
  },
}

SCSS

$custom: #ad3299;
$custom-light: #c975b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3299",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 153
  },
  "hsl": {
    "h": 309.756,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53812,
    "c": 0.19372,
    "h": 335.3
  },
  "luminance": 0.13465
}

Semantic roles & 50–950 ramp

primary

#AD3299

secondary

#78C384

accent

#DE6249

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3299

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →