#AD3294#AD3294

#AD3294 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.6% C 0.190 H 337.3°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD3294
RGB	rgb(173, 50, 148)
HSL	hsl(312, 55%, 44%)
HSV	hsv(312, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 14.5%, 32.2%)
CIE-LAB	lab(43.22, 59.54, -27.06)
CIE-LCH	lch(43.22, 65.40, 335.56°)
OKLab	oklab(53.56% 0.1754 -0.0735)
OKLCH	oklch(53.56% 0.19 337.3)
XYZ	xyz(23.7199, 13.3057, 29.3303)
Luminance	0.1330 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3294 #32AD4B

analogous

#8832AD #AD3294 #AD3256

triadic

#AD3294 #94AD32 #3294AD

tetradic

#AD3294 #AD8832 #32AD4B #3256AD

square

#AD3294 #AD8832 #32AD4B #3256AD

split-complementary

#AD3294 #56AD32 #32AD88

monochromatic

#4E1743 #7E246B #AD3294 #CC50B3 #DA7FC8

Accessibility & contrast

On white

5.74

#AD3294 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD3294 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3294

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3294	#FFFFFF	#000000	##FFFFFF
##AD3294	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365A97

Deuteranopia (green-blind)

#5F6D91

Tritanopia (blue-blind)

#B6395F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3294;
/* rgb */ color: rgb(173, 50, 148);
/* oklch */ color: oklch(53.6% 0.190 337.3);

Tailwind

colors: {
  custom: {
    50: '#c975b3',
    500: '#ad3294',
    950: '#000000',
  },
}

SCSS

$custom: #ad3294;
$custom-light: #c975b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3294",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 148
  },
  "hsl": {
    "h": 312.195,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53561,
    "c": 0.19016,
    "h": 337.3
  },
  "luminance": 0.13304
}

Semantic roles & 50–950 ramp

primary

#AD3294

secondary

#78C387

accent

#DE6849

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3294

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →