#AD3291#AD3291

#AD3291 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.4% C 0.188 H 338.5°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD3291
RGB	rgb(173, 50, 145)
HSL	hsl(314, 55%, 44%)
HSV	hsv(314, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 16.2%, 32.2%)
CIE-LAB	lab(43.08, 59.10, -25.46)
CIE-LCH	lch(43.08, 64.35, 336.69°)
OKLab	oklab(53.42% 0.175 -0.069)
OKLCH	oklch(53.42% 0.188 338.5)
XYZ	xyz(23.4855, 13.2120, 28.0959)
Luminance	0.1321 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3291 #32AD4E

analogous

#8B32AD #AD3291 #AD3253

triadic

#AD3291 #91AD32 #3291AD

tetradic

#AD3291 #AD8B32 #32AD4E #3253AD

square

#AD3291 #AD8B32 #32AD4E #3253AD

split-complementary

#AD3291 #53AD32 #32AD8B

monochromatic

#4E1741 #7E2469 #AD3291 #CC50B0 #DA7FC5

Accessibility & contrast

On white

5.77

#AD3291 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD3291 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3291

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3291	#FFFFFF	#000000	##FFFFFF
##AD3291	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385994

Deuteranopia (green-blind)

#606D8E

Tritanopia (blue-blind)

#B7375D

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3291;
/* rgb */ color: rgb(173, 50, 145);
/* oklch */ color: oklch(53.4% 0.188 338.5);

Tailwind

colors: {
  custom: {
    50: '#c975b1',
    500: '#ad3291',
    950: '#000000',
  },
}

SCSS

$custom: #ad3291;
$custom-light: #c975b1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3291",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 145
  },
  "hsl": {
    "h": 313.659,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.53415,
    "c": 0.18808,
    "h": 338.5
  },
  "luminance": 0.1321
}

Semantic roles & 50–950 ramp

primary

#AD3291

secondary

#78C389

accent

#DE6B49

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3291

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →