#AD328F#AD328F
#AD328F is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.3% C 0.187 H 339.3°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD328F |
|---|---|
| RGB | rgb(173, 50, 143) |
| HSL | hsl(315, 55%, 44%) |
| HSV | hsv(315, 71%, 68%) |
| CMYK | cmyk(0%, 71.1%, 17.3%, 32.2%) |
| CIE-LAB | lab(42.99, 58.81, -24.39) |
| CIE-LCH | lch(42.99, 63.67, 337.47°) |
| OKLab | oklab(53.32% 0.1747 -0.0659) |
| OKLCH | oklch(53.32% 0.187 339.3) |
| XYZ | xyz(23.3327, 13.1508, 27.2908) |
| Luminance | 0.1315 (WCAG relative) |
| Temperature | neutral |
| Family | pink |
Closest named colors
Ugly Purple
#A442A0
ΔE00 4.59
Warm Purple
#952E8F
ΔE00 5.57
Medium Purple
#9E43A2
ΔE00 5.71
Mediumvioletred
#C71585
ΔE00 5.72
Barney Purple
#A00498
ΔE00 6.93
Magenta (survey)
#C20078
ΔE00 6.96
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD328F #32AD50
analogous
#8D32AD #AD328F #AD3251
triadic
#AD328F #8FAD32 #328FAD
tetradic
#AD328F #AD8D32 #32AD50 #3251AD
square
#AD328F #AD8D32 #32AD50 #3251AD
split-complementary
#AD328F #51AD32 #32AD8D
monochromatic
#4E1741 #7E2468 #AD328F #CC50AE #DA7FC4
Accessibility & contrast
On white
5.79
#AD328F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.63
#AD328F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD328F
5.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD328F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD328F | 1.00 | 5.79 | 3.63 | 5.79 |
| #FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#395992
Deuteranopia (green-blind)
#616D8C
Tritanopia (blue-blind)
#B7365C
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #ad328f; /* rgb */ color: rgb(173, 50, 143); /* oklch */ color: oklch(53.3% 0.187 339.3);
Tailwind
colors: {
custom: {
50: '#c975b0',
500: '#ad328f',
950: '#000000',
},
}SCSS
$custom: #ad328f; $custom-light: #c975b0; $custom-dark: #000000;
JSON
{
"hex": "#ad328f",
"rgb": {
"r": 173,
"g": 50,
"b": 143
},
"hsl": {
"h": 314.634,
"s": 55.157,
"l": 43.725
},
"oklch": {
"l": 0.53319,
"c": 0.18672,
"h": 339.3
},
"luminance": 0.13149
}Semantic roles & 50–950 ramp
primary
#AD328F
secondary
#78C38A
accent
#DE6E49
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#140910
muted
#827B7F