#AD3277#AD3277

#AD3277 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.3% C 0.172 H 350.2°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD3277
RGB	rgb(173, 50, 119)
HSL	hsl(326, 55%, 44%)
HSV	hsv(326, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 31.2%, 32.2%)
CIE-LAB	lab(42.00, 55.62, -11.21)
CIE-LCH	lch(42.00, 56.74, 348.61°)
OKLab	oklab(52.27% 0.1697 -0.0292)
OKLCH	oklch(52.27% 0.172 350.2)
XYZ	xyz(21.7051, 12.4998, 18.7188)
Luminance	0.1250 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3277 #32AD68

analogous

#A532AD #AD3277 #AD323A

triadic

#AD3277 #77AD32 #3277AD

tetradic

#AD3277 #ADA532 #32AD68 #323AAD

square

#AD3277 #ADA532 #32AD68 #323AAD

split-complementary

#AD3277 #3AAD32 #32ADA5

monochromatic

#4E1736 #7E2456 #AD3277 #CC5096 #DA7FB2

Accessibility & contrast

On white

6.00

#AD3277 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3277 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3277

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3277	#FFFFFF	#000000	##FFFFFF
##AD3277	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455579

Deuteranopia (green-blind)

#686B74

Tritanopia (blue-blind)

#BA2B50

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3277;
/* rgb */ color: rgb(173, 50, 119);
/* oklch */ color: oklch(52.3% 0.172 350.2);

Tailwind

colors: {
  custom: {
    50: '#ca749e',
    500: '#ad3277',
    950: '#000000',
  },
}

SCSS

$custom: #ad3277;
$custom-light: #ca749e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3277",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 119
  },
  "hsl": {
    "h": 326.341,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52273,
    "c": 0.1722,
    "h": 350.2
  },
  "luminance": 0.12497
}

Semantic roles & 50–950 ramp

primary

#AD3277

secondary

#78C399

accent

#DE8B49

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3277

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →