#AD3276#AD3276
#AD3276 is a mid, vivid pink. Relative luminance 0.125; OKLCH L 52.2% C 0.172 H 350.7°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3276 |
|---|---|
| RGB | rgb(173, 50, 118) |
| HSL | hsl(327, 55%, 44%) |
| HSV | hsv(327, 71%, 68%) |
| CMYK | cmyk(0%, 71.1%, 31.8%, 32.2%) |
| CIE-LAB | lab(41.96, 55.50, -10.65) |
| CIE-LCH | lch(41.96, 56.51, 349.14°) |
| OKLab | oklab(52.23% 0.1694 -0.0277) |
| OKLCH | oklch(52.23% 0.172 350.7) |
| XYZ | xyz(21.6453, 12.4759, 18.4042) |
| Luminance | 0.1247 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.08
Mediumvioletred
#C71585
ΔE00 4.90
Red Violet
#9E0168
ΔE00 6.60
Deep Magenta
#A0025C
ΔE00 6.94
Dark Fuchsia
#9D0759
ΔE00 7.42
Violet Red
#A50055
ΔE00 7.78
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3276 #32AD69
analogous
#A632AD #AD3276 #AD3238
triadic
#AD3276 #76AD32 #3276AD
tetradic
#AD3276 #ADA632 #32AD69 #3238AD
square
#AD3276 #ADA632 #32AD69 #3238AD
split-complementary
#AD3276 #38AD32 #32ADA6
monochromatic
#4E1735 #7E2456 #AD3276 #CC5095 #DA7FB1
Accessibility & contrast
On white
6.01
#AD3276 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#AD3276 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3276
6.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3276 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3276 | 1.00 | 6.01 | 3.49 | 6.01 |
| #FFFFFF | 6.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#455578
Deuteranopia (green-blind)
#686B73
Tritanopia (blue-blind)
#BA2B4F
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ad3276; /* rgb */ color: rgb(173, 50, 118); /* oklch */ color: oklch(52.2% 0.172 350.7);
Tailwind
colors: {
custom: {
50: '#ca749d',
500: '#ad3276',
950: '#000000',
},
}SCSS
$custom: #ad3276; $custom-light: #ca749d; $custom-dark: #000000;
JSON
{
"hex": "#ad3276",
"rgb": {
"r": 173,
"g": 50,
"b": 118
},
"hsl": {
"h": 326.829,
"s": 55.157,
"l": 43.725
},
"oklch": {
"l": 0.52234,
"c": 0.17168,
"h": 350.7
},
"luminance": 0.12473
}Semantic roles & 50–950 ramp
primary
#AD3276
secondary
#78C399
accent
#DE8C49
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E