#AD3274#AD3274

#AD3274 is a mid, vivid pink. Relative luminance 0.124; OKLCH L 52.2% C 0.171 H 351.7°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#AD3274
RGB	rgb(173, 50, 116)
HSL	hsl(328, 55%, 44%)
HSV	hsv(328, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 32.9%, 32.2%)
CIE-LAB	lab(41.89, 55.26, -9.52)
CIE-LCH	lch(41.89, 56.07, 350.23°)
OKLab	oklab(52.16% 0.1689 -0.0246)
OKLCH	oklch(52.16% 0.171 351.7)
XYZ	xyz(21.5278, 12.4289, 17.7849)
Luminance	0.1243 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3274 #32AD6B

analogous

#A832AD #AD3274 #AD3236

triadic

#AD3274 #74AD32 #3274AD

tetradic

#AD3274 #ADA832 #32AD6B #3236AD

square

#AD3274 #ADA832 #32AD6B #3236AD

split-complementary

#AD3274 #36AD32 #32ADA8

monochromatic

#4E1734 #7E2454 #AD3274 #CC5093 #DA7FB0

Accessibility & contrast

On white

6.03

#AD3274 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD3274 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3274

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3274	#FFFFFF	#000000	##FFFFFF
##AD3274	1.00	6.03	3.49	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465576

Deuteranopia (green-blind)

#696B71

Tritanopia (blue-blind)

#BA2A4E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3274;
/* rgb */ color: rgb(173, 50, 116);
/* oklch */ color: oklch(52.2% 0.171 351.7);

Tailwind

colors: {
  custom: {
    50: '#ca749c',
    500: '#ad3274',
    950: '#000000',
  },
}

SCSS

$custom: #ad3274;
$custom-light: #ca749c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3274",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 116
  },
  "hsl": {
    "h": 327.805,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52156,
    "c": 0.17068,
    "h": 351.7
  },
  "luminance": 0.12426
}

Semantic roles & 50–950 ramp

primary

#AD3274

secondary

#78C39B

accent

#DE8E49

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →