#AD3273#AD3273

#AD3273 is a mid, vivid pink. Relative luminance 0.124; OKLCH L 52.1% C 0.170 H 352.2°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#AD3273
RGB	rgb(173, 50, 115)
HSL	hsl(328, 55%, 44%)
HSV	hsv(328, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 33.5%, 32.2%)
CIE-LAB	lab(41.85, 55.14, -8.95)
CIE-LCH	lch(41.85, 55.86, 350.78°)
OKLab	oklab(52.12% 0.1686 -0.0231)
OKLCH	oklch(52.12% 0.17 352.2)
XYZ	xyz(21.4699, 12.4057, 17.4802)
Luminance	0.1240 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3273 #32AD6C

analogous

#A932AD #AD3273 #AD3235

triadic

#AD3273 #73AD32 #3273AD

tetradic

#AD3273 #ADA932 #32AD6C #3235AD

square

#AD3273 #ADA932 #32AD6C #3235AD

split-complementary

#AD3273 #35AD32 #32ADA9

monochromatic

#4E1734 #7E2453 #AD3273 #CC5092 #DA7FAF

Accessibility & contrast

On white

6.03

#AD3273 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3273 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3273

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3273	#FFFFFF	#000000	##FFFFFF
##AD3273	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#465575

Deuteranopia (green-blind)

#696B70

Tritanopia (blue-blind)

#BA294E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3273;
/* rgb */ color: rgb(173, 50, 115);
/* oklch */ color: oklch(52.1% 0.170 352.2);

Tailwind

colors: {
  custom: {
    50: '#ca749b',
    500: '#ad3273',
    950: '#000000',
  },
}

SCSS

$custom: #ad3273;
$custom-light: #ca749b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3273",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 115
  },
  "hsl": {
    "h": 328.293,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52118,
    "c": 0.17019,
    "h": 352.2
  },
  "luminance": 0.12403
}

Semantic roles & 50–950 ramp

primary

#AD3273

secondary

#78C39B

accent

#DE9049

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3273

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →