#AD324D#AD324D

#AD324D is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.159 H 12.1°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD324D
RGB	rgb(173, 50, 77)
HSL	hsl(347, 55%, 44%)
HSV	hsv(347, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 55.5%, 32.2%)
CIE-LAB	lab(40.74, 51.40, 13.23)
CIE-LCH	lch(40.74, 53.08, 14.44°)
OKLab	oklab(50.93% 0.1554 0.0333)
OKLCH	oklch(50.93% 0.159 12.1)
XYZ	xyz(19.7156, 11.7040, 8.2407)
Luminance	0.1170 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD324D #32AD92

analogous

#AD328A #AD324D #AD5432

triadic

#AD324D #4DAD32 #324DAD

tetradic

#AD324D #8AAD32 #32AD92 #5432AD

square

#AD324D #8AAD32 #32AD92 #5432AD

split-complementary

#AD324D #32AD54 #328AAD

monochromatic

#4E1723 #7E2438 #AD324D #CC506B #DA7F93

Accessibility & contrast

On white

6.29

#AD324D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD324D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD324D

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD324D	#FFFFFF	#000000	##FFFFFF
##AD324D	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504D

Deuteranopia (green-blind)

#71694A

Tritanopia (blue-blind)

#BD163D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad324d;
/* rgb */ color: rgb(173, 50, 77);
/* oklch */ color: oklch(50.9% 0.159 12.1);

Tailwind

colors: {
  custom: {
    50: '#cb737e',
    500: '#ad324d',
    950: '#000000',
  },
}

SCSS

$custom: #ad324d;
$custom-light: #cb737e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad324d",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 77
  },
  "hsl": {
    "h": 346.829,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50933,
    "c": 0.15888,
    "h": 12.1
  },
  "luminance": 0.11701
}

Semantic roles & 50–950 ramp

primary

#AD324D

secondary

#78C3B3

accent

#DEBE49

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD324D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →