#AD324C#AD324C

#AD324C is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.159 H 12.6°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD324C
RGB	rgb(173, 50, 76)
HSL	hsl(347, 55%, 44%)
HSV	hsv(347, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 56.1%, 32.2%)
CIE-LAB	lab(40.72, 51.32, 13.83)
CIE-LCH	lch(40.72, 53.15, 15.08°)
OKLab	oklab(50.91% 0.155 0.0347)
OKLCH	oklch(50.91% 0.159 12.6)
XYZ	xyz(19.6805, 11.6900, 8.0561)
Luminance	0.1169 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD324C #32AD93

analogous

#AD3289 #AD324C #AD5532

triadic

#AD324C #4CAD32 #324CAD

tetradic

#AD324C #89AD32 #32AD93 #5532AD

square

#AD324C #89AD32 #32AD93 #5532AD

split-complementary

#AD324C #32AD55 #3289AD

monochromatic

#4E1722 #7E2437 #AD324C #CC506A #DA7F92

Accessibility & contrast

On white

6.29

#AD324C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD324C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD324C

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD324C	#FFFFFF	#000000	##FFFFFF
##AD324C	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504C

Deuteranopia (green-blind)

#716949

Tritanopia (blue-blind)

#BD153D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad324c;
/* rgb */ color: rgb(173, 50, 76);
/* oklch */ color: oklch(50.9% 0.159 12.6);

Tailwind

colors: {
  custom: {
    50: '#cc737d',
    500: '#ad324c',
    950: '#000000',
  },
}

SCSS

$custom: #ad324c;
$custom-light: #cc737d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad324c",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 76
  },
  "hsl": {
    "h": 347.317,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50909,
    "c": 0.15879,
    "h": 12.6
  },
  "luminance": 0.11687
}

Semantic roles & 50–950 ramp

primary

#AD324C

secondary

#78C3B3

accent

#DEBF49

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD324C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →