#AD324B#AD324B

#AD324B is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.159 H 13.1°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD324B
RGB	rgb(173, 50, 75)
HSL	hsl(348, 55%, 44%)
HSV	hsv(348, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 56.6%, 32.2%)
CIE-LAB	lab(40.70, 51.25, 14.43)
CIE-LCH	lch(40.70, 53.24, 15.72°)
OKLab	oklab(50.89% 0.1546 0.036)
OKLCH	oklch(50.89% 0.159 13.1)
XYZ	xyz(19.6460, 11.6762, 7.8745)
Luminance	0.1167 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD324B #32AD94

analogous

#AD3288 #AD324B #AD5632

triadic

#AD324B #4BAD32 #324BAD

tetradic

#AD324B #88AD32 #32AD94 #5632AD

square

#AD324B #88AD32 #32AD94 #5632AD

split-complementary

#AD324B #32AD56 #3288AD

monochromatic

#4E1722 #7E2436 #AD324B #CC5069 #DA7F92

Accessibility & contrast

On white

6.30

#AD324B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD324B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD324B

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD324B	#FFFFFF	#000000	##FFFFFF
##AD324B	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504B

Deuteranopia (green-blind)

#716948

Tritanopia (blue-blind)

#BD153C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad324b;
/* rgb */ color: rgb(173, 50, 75);
/* oklch */ color: oklch(50.9% 0.159 13.1);

Tailwind

colors: {
  custom: {
    50: '#cc737d',
    500: '#ad324b',
    950: '#000000',
  },
}

SCSS

$custom: #ad324b;
$custom-light: #cc737d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad324b",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 75
  },
  "hsl": {
    "h": 347.805,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50885,
    "c": 0.1587,
    "h": 13.1
  },
  "luminance": 0.11673
}

Semantic roles & 50–950 ramp

primary

#AD324B

secondary

#78C3B4

accent

#DEC049

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD324B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →