#AD324A#AD324A

#AD324A is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.159 H 13.6°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD324A
RGB	rgb(173, 50, 74)
HSL	hsl(348, 55%, 44%)
HSV	hsv(348, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 57.2%, 32.2%)
CIE-LAB	lab(40.67, 51.17, 15.02)
CIE-LCH	lch(40.67, 53.33, 16.36°)
OKLab	oklab(50.86% 0.1542 0.0374)
OKLCH	oklch(50.86% 0.159 13.6)
XYZ	xyz(19.6121, 11.6626, 7.6956)
Luminance	0.1166 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD324A #32AD95

analogous

#AD3287 #AD324A #AD5732

triadic

#AD324A #4AAD32 #324AAD

tetradic

#AD324A #87AD32 #32AD95 #5732AD

square

#AD324A #87AD32 #32AD95 #5732AD

split-complementary

#AD324A #32AD57 #3287AD

monochromatic

#4E1721 #7E2436 #AD324A #CC5068 #DA7F91

Accessibility & contrast

On white

6.30

#AD324A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD324A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD324A

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD324A	#FFFFFF	#000000	##FFFFFF
##AD324A	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504A

Deuteranopia (green-blind)

#716947

Tritanopia (blue-blind)

#BD143C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad324a;
/* rgb */ color: rgb(173, 50, 74);
/* oklch */ color: oklch(50.9% 0.159 13.6);

Tailwind

colors: {
  custom: {
    50: '#cc737c',
    500: '#ad324a',
    950: '#000000',
  },
}

SCSS

$custom: #ad324a;
$custom-light: #cc737c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad324a",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 74
  },
  "hsl": {
    "h": 348.293,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50862,
    "c": 0.15863,
    "h": 13.6
  },
  "luminance": 0.1166
}

Semantic roles & 50–950 ramp

primary

#AD324A

secondary

#78C3B4

accent

#DEC149

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD324A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →