#AD3249#AD3249

#AD3249 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.159 H 14.2°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD3249
RGB	rgb(173, 50, 73)
HSL	hsl(349, 55%, 44%)
HSV	hsv(349, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 57.8%, 32.2%)
CIE-LAB	lab(40.65, 51.10, 15.62)
CIE-LCH	lch(40.65, 53.43, 17.00°)
OKLab	oklab(50.84% 0.1538 0.0388)
OKLCH	oklch(50.84% 0.159 14.2)
XYZ	xyz(19.5786, 11.6492, 7.5196)
Luminance	0.1165 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3249 #32AD96

analogous

#AD3286 #AD3249 #AD5832

triadic

#AD3249 #49AD32 #3249AD

tetradic

#AD3249 #86AD32 #32AD96 #5832AD

square

#AD3249 #86AD32 #32AD96 #5832AD

split-complementary

#AD3249 #32AD58 #3286AD

monochromatic

#4E1721 #7E2435 #AD3249 #CC5067 #DA7F90

Accessibility & contrast

On white

6.31

#AD3249 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD3249 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3249

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3249	#FFFFFF	#000000	##FFFFFF
##AD3249	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525049

Deuteranopia (green-blind)

#716946

Tritanopia (blue-blind)

#BD143B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3249;
/* rgb */ color: rgb(173, 50, 73);
/* oklch */ color: oklch(50.8% 0.159 14.2);

Tailwind

colors: {
  custom: {
    50: '#cc737b',
    500: '#ad3249',
    950: '#000000',
  },
}

SCSS

$custom: #ad3249;
$custom-light: #cc737b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3249",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 73
  },
  "hsl": {
    "h": 348.78,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50839,
    "c": 0.15857,
    "h": 14.2
  },
  "luminance": 0.11646
}

Semantic roles & 50–950 ramp

primary

#AD3249

secondary

#78C3B5

accent

#DEC349

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3249

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →