#AD3248#AD3248

#AD3248 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.159 H 14.7°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD3248
RGB	rgb(173, 50, 72)
HSL	hsl(349, 55%, 44%)
HSV	hsv(349, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 58.4%, 32.2%)
CIE-LAB	lab(40.63, 51.02, 16.22)
CIE-LCH	lch(40.63, 53.54, 17.64°)
OKLab	oklab(50.82% 0.1534 0.0401)
OKLCH	oklch(50.82% 0.159 14.7)
XYZ	xyz(19.5458, 11.6361, 7.3464)
Luminance	0.1163 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3248 #32AD97

analogous

#AD3285 #AD3248 #AD5932

triadic

#AD3248 #48AD32 #3248AD

tetradic

#AD3248 #85AD32 #32AD97 #5932AD

square

#AD3248 #85AD32 #32AD97 #5932AD

split-complementary

#AD3248 #32AD59 #3285AD

monochromatic

#4E1720 #7E2434 #AD3248 #CC5066 #DA7F90

Accessibility & contrast

On white

6.31

#AD3248 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD3248 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3248

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3248	#FFFFFF	#000000	##FFFFFF
##AD3248	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525048

Deuteranopia (green-blind)

#716945

Tritanopia (blue-blind)

#BD133B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3248;
/* rgb */ color: rgb(173, 50, 72);
/* oklch */ color: oklch(50.8% 0.159 14.7);

Tailwind

colors: {
  custom: {
    50: '#cc737a',
    500: '#ad3248',
    950: '#000000',
  },
}

SCSS

$custom: #ad3248;
$custom-light: #cc737a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3248",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 72
  },
  "hsl": {
    "h": 349.268,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50816,
    "c": 0.15852,
    "h": 14.7
  },
  "luminance": 0.11633
}

Semantic roles & 50–950 ramp

primary

#AD3248

secondary

#78C3B6

accent

#DEC449

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3248

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →