#AD3247#AD3247

#AD3247 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.158 H 15.2°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD3247
RGB	rgb(173, 50, 71)
HSL	hsl(350, 55%, 44%)
HSV	hsv(350, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 59%, 32.2%)
CIE-LAB	lab(40.61, 50.95, 16.82)
CIE-LCH	lch(40.61, 53.66, 18.27°)
OKLab	oklab(50.79% 0.153 0.0415)
OKLCH	oklch(50.79% 0.158 15.2)
XYZ	xyz(19.5134, 11.6231, 7.1760)
Luminance	0.1162 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3247 #32AD98

analogous

#AD3284 #AD3247 #AD5A32

triadic

#AD3247 #47AD32 #3247AD

tetradic

#AD3247 #84AD32 #32AD98 #5A32AD

square

#AD3247 #84AD32 #32AD98 #5A32AD

split-complementary

#AD3247 #32AD5A #3284AD

monochromatic

#4E1720 #7E2434 #AD3247 #CC5065 #DA7F8F

Accessibility & contrast

On white

6.32

#AD3247 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD3247 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3247

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3247	#FFFFFF	#000000	##FFFFFF
##AD3247	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F47

Deuteranopia (green-blind)

#716944

Tritanopia (blue-blind)

#BD123B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3247;
/* rgb */ color: rgb(173, 50, 71);
/* oklch */ color: oklch(50.8% 0.158 15.2);

Tailwind

colors: {
  custom: {
    50: '#cc737a',
    500: '#ad3247',
    950: '#000000',
  },
}

SCSS

$custom: #ad3247;
$custom-light: #cc737a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3247",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 71
  },
  "hsl": {
    "h": 349.756,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50793,
    "c": 0.15848,
    "h": 15.2
  },
  "luminance": 0.1162
}

Semantic roles & 50–950 ramp

primary

#AD3247

secondary

#78C3B6

accent

#DEC549

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3247

Body copy rendered with the generated semantic roles for this colour.

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