#AD3246#AD3246

#AD3246 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.158 H 15.7°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD3246
RGB	rgb(173, 50, 70)
HSL	hsl(350, 55%, 44%)
HSV	hsv(350, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 59.5%, 32.2%)
CIE-LAB	lab(40.59, 50.88, 17.42)
CIE-LCH	lch(40.59, 53.78, 18.90°)
OKLab	oklab(50.77% 0.1526 0.0428)
OKLCH	oklch(50.77% 0.158 15.7)
XYZ	xyz(19.4816, 11.6104, 7.0083)
Luminance	0.1161 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3246 #32AD99

analogous

#AD3283 #AD3246 #AD5B32

triadic

#AD3246 #46AD32 #3246AD

tetradic

#AD3246 #83AD32 #32AD99 #5B32AD

square

#AD3246 #83AD32 #32AD99 #5B32AD

split-complementary

#AD3246 #32AD5B #3283AD

monochromatic

#4E1720 #7E2433 #AD3246 #CC5064 #DA7F8E

Accessibility & contrast

On white

6.32

#AD3246 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD3246 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3246

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3246	#FFFFFF	#000000	##FFFFFF
##AD3246	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F46

Deuteranopia (green-blind)

#726943

Tritanopia (blue-blind)

#BD123A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3246;
/* rgb */ color: rgb(173, 50, 70);
/* oklch */ color: oklch(50.8% 0.158 15.7);

Tailwind

colors: {
  custom: {
    50: '#cc7379',
    500: '#ad3246',
    950: '#000000',
  },
}

SCSS

$custom: #ad3246;
$custom-light: #cc7379;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3246",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 70
  },
  "hsl": {
    "h": 350.244,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50771,
    "c": 0.15846,
    "h": 15.7
  },
  "luminance": 0.11608
}

Semantic roles & 50–950 ramp

primary

#AD3246

secondary

#78C3B7

accent

#DEC649

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3246

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →