#AD323B#AD323B

#AD323B is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.159 H 21.0°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD323B
RGB	rgb(173, 50, 59)
HSL	hsl(356, 55%, 44%)
HSV	hsv(356, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 65.9%, 32.2%)
CIE-LAB	lab(40.38, 50.17, 23.99)
CIE-LCH	lch(40.38, 55.61, 25.55°)
OKLab	oklab(50.55% 0.1482 0.0569)
OKLCH	oklch(50.55% 0.159 21)
XYZ	xyz(19.1656, 11.4840, 5.3443)
Luminance	0.1148 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD323B #32ADA4

analogous

#AD3278 #AD323B #AD6632

triadic

#AD323B #3BAD32 #323BAD

tetradic

#AD323B #78AD32 #32ADA4 #6632AD

square

#AD323B #78AD32 #32ADA4 #6632AD

split-complementary

#AD323B #32AD66 #3278AD

monochromatic

#4E171B #7E242B #AD323B #CC5059 #DA7F86

Accessibility & contrast

On white

6.37

#AD323B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD323B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD323B

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD323B	#FFFFFF	#000000	##FFFFFF
##AD323B	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544F3A

Deuteranopia (green-blind)

#736937

Tritanopia (blue-blind)

#BE0B36

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad323b;
/* rgb */ color: rgb(173, 50, 59);
/* oklch */ color: oklch(50.6% 0.159 21.0);

Tailwind

colors: {
  custom: {
    50: '#cd7271',
    500: '#ad323b',
    950: '#000000',
  },
}

SCSS

$custom: #ad323b;
$custom-light: #cd7271;
$custom-dark: #000000;

JSON

{
  "hex": "#ad323b",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 59
  },
  "hsl": {
    "h": 355.61,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50551,
    "c": 0.15872,
    "h": 21
  },
  "luminance": 0.11481
}

Semantic roles & 50–950 ramp

primary

#AD323B

secondary

#78C3BE

accent

#DED449

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD323B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →