#AD31DA#AD31DA

#AD31DA is a mid, highly saturated purple. Relative luminance 0.161; OKLCH L 57.7% C 0.247 H 314.9°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD31DA
RGB	rgb(173, 49, 218)
HSL	hsl(284, 70%, 52%)
HSV	hsv(284, 78%, 85%)
CMYK	cmyk(20.6%, 77.5%, 0%, 14.5%)
CIE-LAB	lab(47.16, 71.86, -61.88)
CIE-LCH	lch(47.16, 94.84, 319.27°)
OKLab	oklab(57.68% 0.1741 -0.1748)
OKLCH	oklch(57.68% 0.247 314.9)
XYZ	xyz(30.9847, 16.1440, 67.8000)
Luminance	0.1614 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31DA #5EDA31

analogous

#5931DA #AD31DA #DA31B2

triadic

#AD31DA #DAAD31 #31DAAD

tetradic

#AD31DA #DA5931 #5EDA31 #31B2DA

square

#AD31DA #DA5931 #5EDA31 #31B2DA

split-complementary

#AD31DA #B2DA31 #31DA59

monochromatic

#60167B #881FAE #AD31DA #C265E3 #D699ED

Accessibility & contrast

On white

4.97

#AD31DA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#AD31DA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31DA

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31DA	#FFFFFF	#000000	##FFFFFF
##AD31DA	1.00	4.97	4.23	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0069DF

Deuteranopia (green-blind)

#2773D6

Tritanopia (blue-blind)

#A95985

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad31da;
/* rgb */ color: rgb(173, 49, 218);
/* oklch */ color: oklch(57.7% 0.247 314.9);

Tailwind

colors: {
  custom: {
    50: '#ca77e6',
    500: '#ad31da',
    950: '#000000',
  },
}

SCSS

$custom: #ad31da;
$custom-light: #ca77e6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31da",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 218
  },
  "hsl": {
    "h": 284.024,
    "s": 69.547,
    "l": 52.353
  },
  "oklch": {
    "l": 0.57677,
    "c": 0.24666,
    "h": 314.9
  },
  "luminance": 0.16143
}

Semantic roles & 50–950 ramp

primary

#AD31DA

secondary

#A2D88F

accent

#EC3B6B

background

#FDF7FE

surface

#FAEEFC

border

#D3C9D5

text

#140A16

muted

#837C84

Preview Lab

Preview with #AD31DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →