#AD31BB#AD31BB

#AD31BB is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.6% C 0.221 H 323.5°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD31BB
RGB	rgb(173, 49, 187)
HSL	hsl(294, 58%, 46%)
HSV	hsv(294, 74%, 73%)
CMYK	cmyk(7.5%, 73.8%, 0%, 26.7%)
CIE-LAB	lab(45.18, 66.20, -47.15)
CIE-LCH	lch(45.18, 81.27, 324.54°)
OKLab	oklab(55.64% 0.1776 -0.1316)
OKLCH	oklch(55.64% 0.221 323.5)
XYZ	xyz(27.3007, 14.6704, 48.3978)
Luminance	0.1467 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31BB #3FBB31

analogous

#6831BB #AD31BB #BB3184

triadic

#AD31BB #BBAD31 #31BBAD

tetradic

#AD31BB #BB6831 #3FBB31 #3184BB

square

#AD31BB #BB6831 #3FBB31 #3184BB

split-complementary

#AD31BB #84BB31 #31BB68

monochromatic

#53185A #80248B #AD31BB #C656D3 #D787E0

Accessibility & contrast

On white

5.34

#AD31BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD31BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31BB

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31BB	#FFFFFF	#000000	##FFFFFF
##AD31BB	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0062BF

Deuteranopia (green-blind)

#4970B8

Tritanopia (blue-blind)

#B04A74

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad31bb;
/* rgb */ color: rgb(173, 49, 187);
/* oklch */ color: oklch(55.6% 0.221 323.5);

Tailwind

colors: {
  custom: {
    50: '#c976d0',
    500: '#ad31bb',
    950: '#000000',
  },
}

SCSS

$custom: #ad31bb;
$custom-light: #c976d0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31bb",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 187
  },
  "hsl": {
    "h": 293.913,
    "s": 58.475,
    "l": 46.275
  },
  "oklch": {
    "l": 0.55641,
    "c": 0.22107,
    "h": 323.5
  },
  "luminance": 0.14669
}

Semantic roles & 50–950 ramp

primary

#AD31BB

secondary

#86C97F

accent

#E24656

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140914

muted

#827B82

Preview Lab

Preview with #AD31BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →