#AD31BA#AD31BA

#AD31BA is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.6% C 0.220 H 323.8°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD31BA
RGB	rgb(173, 49, 186)
HSL	hsl(294, 58%, 46%)
HSV	hsv(294, 74%, 73%)
CMYK	cmyk(7%, 73.7%, 0%, 27.1%)
CIE-LAB	lab(45.12, 66.02, -46.66)
CIE-LCH	lch(45.12, 80.85, 324.75°)
OKLab	oklab(55.58% 0.1777 -0.1302)
OKLCH	oklch(55.58% 0.22 323.8)
XYZ	xyz(27.1940, 14.6277, 47.8359)
Luminance	0.1463 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31BA #3EBA31

analogous

#6831BA #AD31BA #BA3182

triadic

#AD31BA #BAAD31 #31BAAD

tetradic

#AD31BA #BA6831 #3EBA31 #3182BA

square

#AD31BA #BA6831 #3EBA31 #3182BA

split-complementary

#AD31BA #82BA31 #31BA68

monochromatic

#531759 #80248A #AD31BA #C756D2 #D786DF

Accessibility & contrast

On white

5.35

#AD31BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD31BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31BA

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31BA	#FFFFFF	#000000	##FFFFFF
##AD31BA	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061BE

Deuteranopia (green-blind)

#4A70B7

Tritanopia (blue-blind)

#B04A73

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad31ba;
/* rgb */ color: rgb(173, 49, 186);
/* oklch */ color: oklch(55.6% 0.220 323.8);

Tailwind

colors: {
  custom: {
    50: '#c976cf',
    500: '#ad31ba',
    950: '#000000',
  },
}

SCSS

$custom: #ad31ba;
$custom-light: #c976cf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31ba",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 186
  },
  "hsl": {
    "h": 294.307,
    "s": 58.298,
    "l": 46.078
  },
  "oklch": {
    "l": 0.5558,
    "c": 0.22027,
    "h": 323.8
  },
  "luminance": 0.14626
}

Semantic roles & 50–950 ramp

primary

#AD31BA

secondary

#85C97E

accent

#E24655

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140914

muted

#827B82

Preview Lab

Preview with #AD31BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →